Metrics indicators refer to a set of variables or indicators used to measure and evaluate the performance of an organization or a general entity. These indicators serve as tools to measure the performance of predefined goals and strategic standards. Metricsindicators are selected based on the organization's objectives and needs, either quantitative or qualitative measurable indicators. For example, metricsindicators can be used to measure annual revenue, customer retention rate, or customer satisfaction levels.

Key performance indicators (KPIs) represent a set of tools used to measure the performance of an organization's strategic objectives. KPIs are used to track progress towards achieving the goals set by the executive management of businesses and evaluate the effectiveness of the adopted strategies. Key performance indicators are specific measurements and are usually associated with metricsindicators. For example, the annual revenue growth rate can be a key indicator measured by financial metricsindicators.